Social media marketing forIndian businesses in America
Stop spending on one-day exhibitions and influencer posts. Founderverse builds founder-led social media for Indian fashion brands, jewelers, restaurants, food brands, and wedding vendors across the US. You record the videos. We plan, edit, post, and report — from $500 a month.
Brands we’ve worked with in the US and India





The Problem
You’re paying for attention you don’t keep.
Most Indian brands in the US grow on exhibitions and influencers. Both work for a day, and both stop the moment you stop paying. Meanwhile your customers are finding their next lehenga, jeweler, and caterer on Instagram every day. Founderverse gives you a system that builds your own audience, not just posts.
$400–$500 for a single exhibition day — and nothing to show a week later
Paying influencers for posts that stop working the day you stop paying
Busy at Diwali and wedding season, quiet the other nine months
New arrivals sit in the store because nobody saw them online
Posts that look like every other desi boutique or restaurant
Followers who like the post but never DM, visit, or order
Founder-Led Marketing
Stop renting attention. Build your own.
Your customers don’t just buy a lehenga or a necklace — they buy from you. Founder-led marketing puts you, your story, and your craft on camera, so the trust you build stays with your brand instead of a booth or an influencer.
One exhibition day
$400–$500
per day, before travel and staff
- Reaches whoever walks past your stall
- Ends when the exhibition closes
- No audience you can reach again
Influencer posts
Per post
rented from someone else's audience
- Their followers trust them, not you
- Stops working when you stop paying
- Every launch starts from zero again
Founder-led social media
From $500
per month, 15–30 posts
- You on camera — your story, your craft
- Reaches your customers every week
- Builds an audience you own and keep
A pattern we see again and again: fashion founders who join Founderverse stop booking exhibition booths. A month of consistent content does more for them than a day at a stall.
Who We Work With
Built for businesses that sell to Indian America
Ethnic wear & boutiques
Lehengas, sarees, suits, and Indo-western. Try-on Reels, new-arrival drops, bridal appointments, and trunk-show promotion.
Jewelry
Bridal sets, gold, polki, and kundan. Close-up product video, styling content, and collection launches timed to festivals and wedding season.
Restaurants, sweets & catering
Behind-the-kitchen Reels, festive mithai boxes, thali and menu launches, and catering inquiries for weddings and corporate events.
Grocery, spice & food brands
Recipe content, product education, and launch campaigns for Indian food brands selling in stores or online across the US.
Wedding & event vendors
Decor, mehndi, makeup, DJs, and venues. Portfolio Reels and planning content for couples searching during wedding season.
Indian-American professionals
Doctors, realtors, lawyers, and CPAs who want to be the trusted name in their community — and beyond it.
Why Founderverse
An agency that gets your customers
We know the culture
Our team works across India and the US every day. We know the difference between a Navratri post and a Diwali post, and how to speak to first- and second-generation customers at once.
Planned around your calendar
Indian businesses in the US live by festival and wedding season. Your content calendar is built around those peaks — so you're visible before the rush, not scrambling during it.
You record, we do everything else
Strategy, scripting, design, editing, posting, and reporting. You record videos once a month in a batch. We handle every other moving part.
Founder-led, not influencer-led
Influencers rent you their audience. We help you build your own — content with you on camera that drives DMs, store visits, and orders long after it's posted.
Limited roster
We take a small number of clients each month. You work with our strategist directly, not a rotating account manager.
Flat pricing, no lock-in games
Two published packages from $500 a month, with the same services in both. No setup fees, no paid-ads upsell. You know exactly what you get before you sign.
Population figures: U.S. Census Bureau, 2020 Census and 2024 American Community Survey.
What We Do
Social media, handled. One accountable team.
Social Media Strategy
Audience research, competitor review, content pillars, and a monthly calendar built around your launches, Indian festivals, and wedding season.
02Content Creation
Scripting, caption writing, graphic design, and Reel editing from the videos you record — built to drive DMs, store visits, and orders, not just views.
03Social Media Management
Scheduling, publishing, profile optimization, and ongoing account management across Instagram, Facebook, YouTube Shorts, and TikTok.
Pricing
Social media packages from $500 a month
Flat monthly pricing. Organic only — no paid ads, no setup fees, no surprises.
Starter
15 posts a month — a steady, consistent presence
- 15 posts per month
- Research & competitor analysis
- Content strategy & monthly calendar
- Content scripting & caption writing
- Graphic design
- Video editing (Reels)
- Posting & scheduling
- Profile optimization
- Account management
- Content direction for shoots
- Monthly strategy call
- Monthly analytics report
Organic only. Content shoots charged separately.
Get StartedGrowth
30 posts a month — show up every day
- 30 posts per month
- Research & competitor analysis
- Content strategy & monthly calendar
- Content scripting & caption writing
- Graphic design
- Video editing (Reels)
- Posting & scheduling
- Profile optimization
- Account management
- Content direction for shoots
- Monthly strategy call
- Monthly analytics report
Organic only. Content shoots charged separately.
Get StartedHow we work
Discovery Call
We learn your business, your customers, your busy seasons, and the platforms that matter. We're honest about whether we're the right fit.
Strategy & Calendar
We build your content plan and monthly calendar — mapped to your launches, Diwali, Navratri, Eid, Holi, and wedding season — and you approve it before anything goes live.
You Record, We Create
You record videos in monthly batches — try-ons, the kitchen, the showroom, you on camera. We script, edit, design, schedule, and publish.
Report & Improve
Monthly reporting on reach, engagement, and inquiries. An honest read on what's working, and next month's plan adjusts accordingly.

Who We Are
A team that knows Indian America — from both sides of the world
Founderverse is led by Sowmiya, a social media strategist and content operator who builds organic audiences for brands in India and the United States. We’re a small, hands-on team fluent in both Indian culture and US digital marketing — so your festive campaign reads right to your aunties and your Gen Z customers. We take fewer clients on purpose. We post on time, hit creative bars, and report honestly.
- Limited roster — fewer clients on purpose
- Fluent in Indian festivals, weddings, and US marketing
- Direct access to your strategist, not an account manager
- Process-driven planning, calendars, and reporting
- Honest reads on what's working and what isn't
- Fast response across IST and US time zones
@strategywithsowmiya
We practice what we post
Our founder’s own founder-led content: 1.4M+ views across her last 36 Reels. The same playbook we run for your brand.

Better shots = better retention
348K views

5 Reel ideas for bridal stylists
6.7K views

Growing a brand's Instagram from scratch
141K views

Dear founders, build your brand in public
10.8K views

5 ways to make viewers pause
76.5K views

Start your unboxing like this
16.8K views

3 mistakes stopping your growth
24.8K views

Stop scripting your behind-the-scenes
15.3K views

5 questions if your growth has stalled
18.2K views

5 visual hooks for your next Reel
9K views
Where We Work
Serving Indian businesses in every state
We work remotely with clients nationwide, with a focus on the states where Indian America lives and shops.
California
830,000+ Indian AmericansFremont, Sunnyvale, San Jose, Artesia & Cerritos, Irvine
Texas
480,000+ Indian AmericansIrving, Plano, Frisco, Houston (Hillcroft), Sugar Land
New Jersey
415,000+ Indian AmericansEdison & Iselin (Oak Tree Road), Jersey City, Parsippany
New York
387,000+ Indian AmericansJackson Heights, Hicksville, Queens, Long Island
Illinois
260,000+ Indian AmericansChicago (Devon Avenue), Naperville, Schaumburg
Florida
187,000+ Indian AmericansTampa, Orlando, Miami, Jacksonville
Georgia
165,000+ Indian AmericansDecatur, Alpharetta, Duluth, Atlanta
Virginia & Maryland
260,000+ Indian AmericansAshburn, Chantilly, Fairfax, Columbia
Pennsylvania
157,000+ Indian AmericansPhiladelphia, King of Prussia, Pittsburgh
Washington
140,000+ Indian AmericansBellevue, Redmond, Seattle
Massachusetts
125,000+ Indian AmericansBoston, Waltham, Burlington
North Carolina
121,000+ Indian AmericansCary, Morrisville, Charlotte
Population: U.S. Census Bureau, 2020 Census. Virginia & Maryland combined.
Frequently asked questions
Who does Founderverse work with?
Indian-owned businesses in the United States and any brand selling Indian products — ethnic wear boutiques, jewelers, restaurants, sweet shops and caterers, grocery and spice brands, wedding vendors, and Indian-American professionals like doctors, realtors, and lawyers. You don't have to be Indian-owned; if your customers are South Asian, we're a fit.
How much does social media management cost?
Founderverse has two flat monthly packages: Starter at $500/month for 15 posts and Growth at $800/month for 30 posts. Both include the same services — research, strategy, content calendar, scripting, captions, design, Reel editing, posting, profile optimization, account management, a monthly strategy call, and a monthly analytics report. All packages are organic only, and content shoots are charged separately.
What is founder-led marketing?
Founder-led marketing means the founder is the face of the brand's content — sharing the story behind the business, the craft, the products, and the customers, usually through short videos. Instead of paying influencers or exhibitions to borrow someone else's audience, the brand builds its own audience that trusts the founder directly.
Is social media better than exhibitions for Indian fashion brands?
For most brands we work with, yes. A single exhibition day typically costs an Indian fashion brand $400–$500 before travel and staff, and it reaches only the people who walk past that day. Founderverse packages start at $500 for a full month of content (15 posts) that reaches customers every week — which is why many of our fashion clients stop booking exhibition booths after joining.
Should we stop working with influencers?
Not necessarily — an influencer collaboration can help a launch. The problem is relying on them long-term: their followers trust them, not you, and results stop when payments stop. Founder-led content builds an audience that belongs to your brand, so every launch starts from a bigger base.
Do you plan content around Diwali, Navratri, and wedding season?
Yes — that's the core of how we plan. Your monthly calendar is mapped to Indian festivals, the wedding season, and your own launches, so new collections, festive menus, and bridal offers go out before the rush instead of during it.
Do I have to record the videos myself?
Yes. You (or your team) record videos in one monthly batch — try-ons, new arrivals, the kitchen, the showroom, or you speaking to camera. We send the shot list and direction, then script, edit, design, caption, post, and report. If you'd rather we arrange a shoot, that's quoted separately.
Which platforms do you manage?
Instagram, Facebook, YouTube Shorts, and TikTok, plus LinkedIn for professionals. For most boutiques, jewelers, and restaurants, Instagram and Facebook do the heaviest lifting.
Do you run paid ads?
No. Our packages are organic only. When a client is ready to add paid social, we can recommend a partner.
How quickly can you start, and how do we communicate?
Most clients are onboarded within 5–7 business days of the discovery call. Our team works across IST and US time zones, with WhatsApp for day-to-day and email for anything that needs a paper trail — you get direct access, not a ticketing system.
Ready to be seen before the next festive season?
Book a free discovery call. We’ll look at your current Instagram and Facebook, what’s working, what isn’t, and whether we’re the right fit. If we are, you’ll get a plan within 48 hours.
Book a Discovery Call